Mass communication and new media technology phenomena as a product and determinant of complex cognitions. For example, my team is interested in questions like: What are the functions and effects of morality in mediated narratives? How is morality in mediated narratives related to cortical synchronization, trust, and collaboration among groups? What are the implications of coordinated media exposure on cognitions and group behavior? What are the differences between a virtual/simulated experience, a mediated/non-simulated experience, and a non-simulated/non-mediated experience? How does the human brain process flow experiences as a consequence of media exposure? In addition to traditional methodology, my team develops new statistical models and neuroscientific paradigms (primarily fMRI paradigms) to study media related theories and phenomena.