An analytical model is provided for the peeling of a tape from a surface to which it adheres through cohesive tractions. The tape is considered to be a membrane without bending stiffness and is initially attached everywhere to a flat rigid surface. The tape is assumed to deform in plane strain, and finite deformations in the form of elastic strains are accounted for. The cohesive tractions are taken to be uniform when the tape is within a critical interaction distance from the substrate and then to fall immediately to zero once this critical interaction distance is exceeded. When the distance between the tape and the substrate is zero, repulsive and attractive tractions balance to zero; in this segment, sliding of the tape relative to the substrate is forbidden when we pull the tape up somewhere in the middle, though we permit such sliding when the tape is peeled from one end. In the cohesive zone and where the tape is detached, the interaction of the tape with the substrate is frictionless. Results are given for the force to peel a neo-Hookean tape at any angle up to vertical when one end of it is pulled away from the substrate, as well as for scenarios when the tape is lifted somewhere in the middle to form a V shape being pulled away from the substrate.